One of the many social media tools I use for marketing my blog is Twitter. With only a short time on Twitter, I have already made some great connections in my industry and I really love the feedback I get from it. In this post, I will give a brief example of how one of the social media pros I came across is using Twitter to engage, not only her customers, but her blog readers as well.
If you are new to social media and would like to know how to use it more effectively, please read below:
How did this all begin
In my daily research to find relevant blog posts to read and comment on, I came across a great article comparing WordPress and Tumblr. For those of you who don’t know, on my site you can purchase premium themes for WordPress and Tumblr, so naturally this article sparked my curiosity. I decided to check it out and boy am I glad I did. The post was from Kristi Colvin who owns and operates the social media firm, FreshID.
WordPress vs Tumblr
The post was a great comparison of the two most popular blogging platforms and Kristi did a great job distinguishing the fact that both platforms are awesome for there own, separate reasons. Here are a couple of quotes from the post:
BOTTOM LINE: Tumblr is simply fun to use, for writing posts and sharing images and video content. WordPress is fairly easy-to-use, and if your requirements demand additional features that Tumblr does not offer, it’s no less easy to do posting of text, pictures and embedded video.
BOTTOM LINE: Both platforms can be customized beautifully and have navigation to other areas in-site and off-site, but WordPress is by far more extensible and flexible if you want to mess with your own site design and layout a lot. If you need to do big business with eCommerce, forms, listings, heavy content, advertising and the like, WordPress is the direction you need to go.
So I left a comment
Kristi uses Disqus comments on her blog. After I left my comment, a notification said that it was being held for moderation, which is normal for most first-time comments. I didn’t think anything of it until the next morning when my comment still had not been approved. I started to wonder if it got flagged as spam, or if the moderator just decided not to approve it. Now, my goal is to find out why my comment had not been approved…
Twitter to the rescue
I decided to ask Kristi about it, via Twitter, and here is how it went down:
I was amazed at, not only the speed of her response, but also the fact that she would take the time out of her busy schedule to respond to my little question about a comment on her blog. This was just one simple example of how social media helped me get a quick answer to my question and make a great connection.
Social media takeaways
- If you are a marketing/social media firm, you should always practice what you preach.
- Twitter, if used correctly, can be a fast and easy way to communicate and connect.
- Don’t be intimidated by other professionals on Twitter who have a big following.
Do you have a great example of using social media to make a professional connection? I’d love to hear about it in the comments below.